Integration is an act or instance of combining into an integral whole. In the world of business., it is a way of organizing social production. It seems like nowadays everyone is trying to collaborate and expand their reach. This is a good thing but you have to understand that collaboration is just a piece of the puzzle. As a producer or artiste, you ought to recognize that you are a business and like every other business you have competition. The music industry has a lot of competition (and I mean a lot), making it a shrewd and cut throat environment. Old heads are keeping so called "secrets" from the younger generation for fear of being relegated to the background. Artistes are beefing and stealing ideas from each other. All this craziness going on and you are standing from a distance without a clue on where to start. Well I'm pleased to inform you that there is a solution to this. First off let's get this out of the way. Features and collaborations are not to be confused with integration. The original purpose of a collaboration is to reach a new audience by working with someone in your niche who is a little more influential or experienced than you and vice versa. Integration is a little different. Integration involves a larger group of people in the same niche who form a mastermind alliance in order to achieve a specific goal. Mastermind alliance is a term that was created by Napoleon hill is his book "Laws Of Success". It's basically a synonym for team work. Up and coming producers/artistes need to assist each other on the climb to the top. If they don't want us to succeed individually, then we succeed together. No more relying on record labels to sign us. I'm not saying there won't be competition because without competition there is no motivation. So don't think you have to make friends with every single producer and artiste you meet. I'm saying identify with a group of people who share the same interests as you and support each other. There's nothing as profitable as team work. I'm currently trying to build a team of my own as well. Do you and stay positive. Copyright © 2016 Sage Sound, All rights reserved.
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AuthorKing aka King Lingo. President and founder of Sage Sound. Archives
May 2016
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